01 / NEWSMY
Company overview
Founded in 1996, NEWSMY is a company that integrates research and development, manufacturing, sales and service.
The company has established comprehensive research and production systems, with three major centres in Hunan, Beijing and Shenzhen. Through years of development, sustained research capabilities and resource integration, NEWSMY has built a comparatively comprehensive product portfolio within China's digital technology industry, covering both professional and consumer digital products.
NEWSMY has become one of China's well-known digital technology brands. It has received nearly 100 awards from dozens of specialist media organisations and award bodies, including China Central Television (CCTV), Computer News (China), Computerworld (China), Caijing Shibao, ZOL (Zhongguancun Online), Sina, NetEase and Brand China.
02 / NEWSMY
Corporate culture
A strong corporate culture brings vitality to an organisation and gives it a shared identity. NEWSMY places great importance on developing its culture and communicating its principles to every employee. This has helped build a cohesive and committed team. The dedication and creativity of NEWSMY employees continue to provide momentum for the company's development.
- Our goals
- To become a company respected by customers and industry peers. To build an international brand that makes Chinese people proud.
- Four strengths
- A customer-centred business philosophy supported by technology, brand, distribution channels and service — the four strengths described in NEWSMY's original philosophy as its ‘four swords’.
- Harmony among eight stakeholders
- A people-centred management philosophy that seeks harmony among customers, distributors, employees, the company, shareholders, suppliers, society and the country.
- The NEWSMY spirit
- Responsibility
- Honour
- Passion
- Innovation
- Pragmatism
- Core competitiveness
- NEWSMY's core competitiveness is rooted in its corporate culture: two goals, four strengths, harmony among eight stakeholders, and the five values expressed in its ten-character Chinese credo.
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The NEWSMY brand
After more than two decades of development, NEWSMY has become a well-known brand in China's digital technology industry. Its wider portfolio includes voice recorders, automotive jump starters, energy storage power supplies, automotive electronics, educational electronics, dictionary pens, audio and video players, connected vehicle navigation, mobile storage and mobile phones for older adults. The official corporate profile reports that these products have ranked among the leading products in nationwide sales for multiple years, with voice recorders and automotive jump starters maintaining positions among the industry's top three by market share.
NEWSMY's MP3 and MP4 products laid the foundation for its leading position in digital technology and accompanied many users through their younger years.
Over the years, NEWSMY has built a large community of loyal users and has been particularly well received by younger consumers in China. Its brand image — stylish, professional, quality-focused and accessible — has become increasingly familiar.
Through new technology products, NEWSMY aims to create new ways of living and realise new value.
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Research & development and manufacturing
NEWSMY has consistently regarded product development and technological innovation as central to its competitiveness. Its corporate profile describes a specialist, internationally oriented research and development team of nearly 300 people. The company has developed independent capabilities across multiple stages, from chips and mainboards to industrial design (ID), user interfaces (UI) and application software. Alongside its own research capabilities, NEWSMY has established productive relationships with international research institutions, creating a strong foundation for competitive products.
NEWSMY has established its own production and manufacturing bases in Shenzhen and Hunan. Its infrastructure includes several wholly owned or controlled production and processing companies, dozens of automated production lines and more than 100 types of specialist machinery and equipment.
Official photographs of NEWSMY brand operations and equipment.
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Awards & recognition
Through sustained effort over the years, NEWSMY has relied on quality to sustain its business and innovation to drive its development. This approach has produced many classic products and earned widespread recognition and praise from users and industry media.
- CCTV 2009 Innovation and Design Ceremony — Best Independent Innovation Product
- Annual Product Recommendation Award
- Growth Potential Award
06 / NEWSMY
Qualifications & certifications
NEWSMY has long prioritised systematic management and treated product quality as a core consideration. Through sustained learning and practical improvements, the company progressively obtained the management-system certifications listed in its official corporate profile.
The profile also records recognition as a Key High-Tech Enterprise under China's National Torch Programme, a Changsha enterprise with an AA credit rating, and a Hunan High-Tech Enterprise. NEWSMY has applied for a number of patents and has obtained trademark registrations in the European Union, the United States and other countries and regions.
- ISO 9001
- Quality management system
- ISO 14001
- Environmental management system
- OHSAS 18001
- Occupational health and safety management system
These are qualifications and records presented in NEWSMY’s corporate profile. For current documentation relevant to a specific storage product or destination market, contact our storage team.